April 2012
28 posts
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Human Scale Reference
To consider the scale of an artwork, think about -its size in relation to other art, in relation to its surroundings, or in relation to human size.
Steward Johnson
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Emphasizing Whole Over Parts
Holism is the idea that properties should be viewed as wholes, not as a collection of parts. This includes the view that a system functions as a whole and it cannot be completely understood solely in terms of it’s component. A definite emphasis on a particular object in an artwork is not necessary, an artist may choose to focus on the entire surface of a composition over individual...
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Emphasis by Placement
This one is simple: placing something at the center of a composition creates emphasis.
Selected by Mike Guppy
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Emphasis by Isolation
A useful technique to create emphasis is by using isolation.
by Ben Giles
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Emphasis By Contrast
The more complicated the pattern in a work of art is, the more the focal point is necessary to help organize the design.
Peanut Butter & Jelly by David Schwen
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Attracting Attention.
through emphasis.
This is observed in Henri Matisse’s Bathers with a Turtle.1908.
The focal point/emphasis is on the turtle.
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Figurative vs. Abstract
Using a mixed media approach, Sean Luhring creates both figurative (the lady) and abstract (the background) images in this painting.
Chaos vs. Control
this is an example of chaos:
“jkdfljaskdlf jksldjfklas.”
this is an example of control:
“Hello my name is katy.”
Chaos and control are used in art to create a visual of calamity or calmness.
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Emphasis on Variety
Life is not always orderly or rational. To express this aspect of life, artists choose to underplay components of their work and let the elements appear at least superficially uncontrolled and free from of any formal design restraints.
Variety can be created through: form, size, color and gesture.
A virst impression of George Herms’ The Librarian.1960. might be of chaotic materials...
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Emphasis on Unity
Unity through repetition. Variety is present, but subtle in an understated way.
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Unity with Variety
Varied repetition: Variety adds visual interest.
In this video, the use of unity with variety is displayed with the collection of individuals wearing either purple, red, green or yellow.
Another example of varied repetition is Andy Warhol’s Le Grand Monde d’Andy Warhol.
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Continuity and the Grid
Continuation is the planned arrangement of various forms so that their edges are lined up, like a grid. An aid often used in design is a grid.
For example: Paul Klee’s painting New Harmony. 1936.
An underlying feeling of a checkerboard is again the basic space division, and the arrangement of colors sets up a predictable rhythm of light and dark patches.
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Proximity/Repetition/Continuation.
An easy way to create unity is to make separate elements looks as if they belong together through proximity.
A device for achieving visual unity is repetition.
A third way to achieve unity is by continuation. With this, the viewer’s eye is carried smoothly from one element to the next.
This beautiful Stella McCartney ad is a perfect representation of unity.
The model and flowers...
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Gestalt
(German: Gestalt – “essence or shape of an entity’s complete form”).
The Gestalt of Figure/Ground Relationships
Configuration with Emergent Features
Which one of these pictures is easier to remember?
the one on the left is seen as a whole room
the one on the right is split into its part
Six Principles of Gestalt Perception.
Principle 1 - Proximity
...
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Visual Unity
In visual unity, the whole must predominate over the parts that make up the whole. You must first see the whole pattern before you notice the individual elements.
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Harmony
Unity is the congruity coexisting among the elements in a design; they looks as though they belong together. If various elements are not harmonious, they appear separate or unrelated.
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ALERT: constructive criticism ahead!
Constructive criticism is common in the art world. It opens your eyes to new ideas and helps you become a better artist.
MODEL:
A constructive model for critique would include the following:
Description: A verbal account of what is there.
Analysis: A discussion of how things are presented with an emphasis on relationships (for ex: “bigger than”, “brighter than”,...
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Denise Julia Reytan jewelry
Beautiful, colorful and fun jewelry! Visit her site for more info!
Sometimes the aim of design is not to communicate form and content, but to merely showcase visual pleasure through the use of bright eye-catching colors and textures. However, even decorative art such as a piece of jewelry, has the potential to communicate a point of view
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Form + Content
Form and Content are considered two distinct aspects in a work of art.
Form is the visual aspect of a work of art.
Content is the subject matter.
Basically, content is what the artists say and form is how they say it!
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Visual Organization
To design means to plan and visually organize for a specific purpose or function.
“The entire realm of two-and three- diminutional human production involves design, whether consciously applied, well executed , or ill-considered. -Lauer, David A.
